風格是一種商機

Book Cover: 風格是一種商機

有眼光,才能煉就風格;
有風格,才能成為獨一無二;
獨一無二,才能創造出被時代想要的價值!

別人眼裡平凡的風景,卻是他眼裡的大商機,
他賣的不是書、不是空間,是幸福時光!
本書讓你看一個懂經營管理的風格者,
如何將風格煉成引領世界風潮的好生意!

在供過於求、物質過剩的時代裡,
不是只要推出被需要的商品,
而是要創造出被想要的商品,
商品如果無法讓人產生「想特地去買」的念頭,
消費者是不會下手的。
想創造出令人覺得不來是一種損失的商品,
就必須以一公分為單位細細堆砌,
否則就無法打造出令人想專程前來的空間和商品。

  風格是這麼煉成的:

.經營要有哲學
「探究真理是學者的職責,創造真正有價值的東西才是事業家的職責。對於公司裡爭論什麼才正確的人或是會議,我一點興趣也沒有,只看誰願意甘冒風險也要將企劃化為具體事業。因為,真理只存在於敢冒風險的人身上。」

.組織要超越管理
「命令無法打動人,夢想才可以。領導人必須擁有整合人才、打動人心的力量。除了技術之外,更重要的是,必須擁有為組織描繪夢想的能力。」

.企劃可以創造需求
「東西不是用眼睛看,而是用腦看;味道不是用舌頭品嚐,而是用眼睛品嚐;意見不是用耳朵聽,而是用心聽。同樣的風景,不同的人看見不同的風景;相同的資訊,不同的人描繪出不同的未來。未來不在過去的延長線上,放下己見,敞開胸襟傾聽,用這樣的姿勢就會看見不同於人的風景,做出不同於人的美味!」

.堅持自我風格
「自由是做自己想做的事,且能在想收手的時候收手;自由是見到想見的人,做想做的工作。高興怎麼打扮就怎麼打扮,什麼都不做,只領薪水,不叫自由。自由是對看似理所當然的事付出堅持與努力才得以成立的東西。」

.心中要有風景
「沒有金錢、知名度時,就要擁有名為『自己』」的一把尺。有了這把尺,才得以擴大事業、累積的資本、獲取利潤、創造組織,最終獲得名聲。現在所擁有的,只能說是一路走來累積的「結果」。不要老是看著四周,要時時看看自己的尺是否歪掉了呢?」

Reviews:Benny wrote:

再次認識到日本人工作認真的匠人精神,我從未到訪過蔦田書屋,但係作者對於生活提案 / 企劃既專業精神,令到我認知到原來做proposal 可以做得咁專業, 香港做IT proposal 做得多,但係從來做唔到爲客戶設想到最好既水平。所以日本既設計做得世界頂尖水平係有道理既。

剛好新項目有啲不順,作者剛好爲我解決疑難,創業者或管理者都可以參詳下


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放膽去闖︰大前研一和柳井正給你走到哪兒都能生存的大能力

在全球債務危機漫卷、各地經濟持續低迷之際,“日本戰略之父”大前研一、優衣庫BOSS柳井正首次連手,為全世界的青年、企業找出路!

《放膽去闖:大前研一和柳井正給你走到哪兒都能生存的大能力》既是一本關于當下企業經營線路的反思錄,也是一本旨在強化年輕人“賺錢力”的輔導書。21世紀是機會最多的全球化時代,卻也是志向縮小的富裕年代。

過去的企業家即使說一口破英文,也要與世界爭,今天科技改變了國界,拉平了世界,青年、企業卻把自己放在舒適圈中,只想安定。苦留學生出身的大前研一呼吁年輕人“必須脫離手冊人生,學會通行世界的全球謀生力”;小老板變身首富企業家的柳井正認為“以全球為目標,機會增多50倍”。

他們的成功告訴所有人︰“只要敢想、敢拼、敢做第一,世界就是你的。”

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This Is Marketing: You Can’t Be Seen Until You Learn to See

Book Cover: This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin's latest book. I liked his previous book - the purple cow. So I just bought it without a second thought.

Excerpt:

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.

READ MORE

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

COLLAPSE
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Lean Customer Development: Building Products Your Customers Will Buy

Book Cover: Lean Customer Development: Building Products Your Customers Will Buy

How to validate your idea with the potential customers. I always omit the ignore which lead to a huge loss afterward.

Here is another good article. Just save here for my own reminder: https://www.ryrob.com/validate-business-idea/#.W8AoecH-p-0.twitter 

Excerpt:

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.

READ MORE
  • Validate or invalidate your hypothesis by talking to the right people
  • Learn how to conduct successful customer interviews play-by-play
  • Detect a customer’s behaviors, pain points, and constraints
  • Turn interview insights into Minimum Viable Products to validate what customers will use and buy
  • Adapt customer development strategies for large companies, conservative industries, and existing products
COLLAPSE
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Grinding It Out: The Making of McDonald’s

Book Cover: Grinding It Out: The Making of McDonald's

"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It Out

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.

Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.

Check it on Amazon!

Reviews:Benny Chan wrote:

Before the movie was shown in public, I finished the book during my bedtime.

The book was written by the boss of McDonald, Ray Kroc. He bought the company from the McDonald brothers. I didn't find him evil as it's just another deal for me. On the contrary, some ppl may find him as a douche.

Ray Kroc was a great guy. He successfully transformed himself from a milkshake machine sales rep to a business owner in his 50s. It's not easy without a strong determination.

I am not sure if I will be still passionate at this age. Or I'll just wait for retiring?


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