放膽去闖︰大前研一和柳井正給你走到哪兒都能生存的大能力

在全球債務危機漫卷、各地經濟持續低迷之際,“日本戰略之父”大前研一、優衣庫BOSS柳井正首次連手,為全世界的青年、企業找出路!

《放膽去闖:大前研一和柳井正給你走到哪兒都能生存的大能力》既是一本關于當下企業經營線路的反思錄,也是一本旨在強化年輕人“賺錢力”的輔導書。21世紀是機會最多的全球化時代,卻也是志向縮小的富裕年代。

過去的企業家即使說一口破英文,也要與世界爭,今天科技改變了國界,拉平了世界,青年、企業卻把自己放在舒適圈中,只想安定。苦留學生出身的大前研一呼吁年輕人“必須脫離手冊人生,學會通行世界的全球謀生力”;小老板變身首富企業家的柳井正認為“以全球為目標,機會增多50倍”。

他們的成功告訴所有人︰“只要敢想、敢拼、敢做第一,世界就是你的。”

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This Is Marketing: You Can’t Be Seen Until You Learn to See

Book Cover: This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin's latest book. I liked his previous book - the purple cow. So I just bought it without a second thought.

Excerpt:

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.

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No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

COLLAPSE
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Lean Customer Development: Building Products Your Customers Will Buy

Book Cover: Lean Customer Development: Building Products Your Customers Will Buy

How to validate your idea with the potential customers. I always omit the ignore which lead to a huge loss afterward.

Here is another good article. Just save here for my own reminder: https://www.ryrob.com/validate-business-idea/#.W8AoecH-p-0.twitter 

Excerpt:

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.

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  • Validate or invalidate your hypothesis by talking to the right people
  • Learn how to conduct successful customer interviews play-by-play
  • Detect a customer’s behaviors, pain points, and constraints
  • Turn interview insights into Minimum Viable Products to validate what customers will use and buy
  • Adapt customer development strategies for large companies, conservative industries, and existing products
COLLAPSE
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Grinding It Out: The Making of McDonald’s

Book Cover: Grinding It Out: The Making of McDonald's

"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It Out

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.

Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.

Check it on Amazon!

Reviews:Benny Chan wrote:

Before the movie was shown in public, I finished the book during my bedtime.

The book was written by the boss of McDonald, Ray Kroc. He bought the company from the McDonald brothers. I didn't find him evil as it's just another deal for me. On the contrary, some ppl may find him as a douche.

Ray Kroc was a great guy. He successfully transformed himself from a milkshake machine sales rep to a business owner in his 50s. It's not easy without a strong determination.

I am not sure if I will be still passionate at this age. Or I'll just wait for retiring?


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Start Small, Stay Small: A Developer’s Guide to Launching a Startup

Book Cover: Start Small, Stay Small: A Developer's Guide to Launching a Startup

Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.

This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.

This book assumes:

* You don't have $6M of investor funds sitting in your bank account
* You're not going to relocate to the handful of startup hubs in the world
* You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options

There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.

Check it on Amazon

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