Grinding It Out: The Making of McDonald’s

Book Cover: Grinding It Out: The Making of McDonald's

"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It Out

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.

Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.

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Reviews:Benny Chan wrote:

Before the movie was shown in public, I finished the book during my bedtime.

The book was written by the boss of McDonald, Ray Kroc. He bought the company from the McDonald brothers. I didn't find him evil as it's just another deal for me. On the contrary, some ppl may find him as a douche.

Ray Kroc was a great guy. He successfully transformed himself from a milkshake machine sales rep to a business owner in his 50s. It's not easy without a strong determination.

I am not sure if I will be still passionate at this age. Or I'll just wait for retiring?

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