Selling the Invisible: A Field Guide to Modern Marketing

Book Cover: Selling the Invisible: A Field Guide to Modern Marketing

My Review:

The book is quite helpful in service marketing. If you are running a professional service firm, feel free to read it. The book is easy to read.

I find it matching to my personal experience when running my mobile app development agency. Easy to read, business is not rocket science.


SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.

SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.
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